Cookies policy | Apeña Marketing Digital

A cookie is a segment of data that are stored in the user’s browser in order to provide more information to the web server about it, allowing to remember certain parameters and information about the user, achieving greater personalization and analysis of behavior of the same.

We use cookies to facilitate the use of our website. Cookies are small information files that allow us to compare and understand how our users navigate through our website, and thus be able to improve the browsing process accordingly. In case you do not want to receive cookies, please configure your Internet browser to delete them from your computer’s hard drive, block them or notify you if they are installed. To continue without changes in the configuration of cookies, simply continue on the web page.

Types of Cookies:

There are different types of cookies, which can be classified according to their purpose when it comes to obtaining information about the user:

  • Technical cookies: Are those that are essential to allow the user to navigate through a web page, such as those that allow you to store the data of an online order. </ li>
  • Personalization cookies: This type allows you to customize the functions or contents of the website based on the data obtained from the browser. Through these cookies we can present a website in the same browser language used to visit the web. </ Li>
  • Analysis cookies: They are used for statistical purposes only. A clear example could be the cookies generated by the Google Analytics tracking script. </ Li>
  • Advertising and behavioral advertising cookies: These are all those that aim to improve the effectiveness of advertising spaces. Thus, Google’s ad network or adservers include this type of technology to provide the desired service to its customers.
  • Geolocation cookies: These Cookies are used to find out which country you are in when a web or service is requested. This Cookie is completely anonymous, and is only used to help guide the content to your location./li>
  • Registration cookies: Registration cookies are generated once the User has registered or subsequently opened their session, and they are used to identify you on the web and services with the following objectives:
    • Keep the user identified so that, if a service or web closes, the browser or the computer and at another time or another day re-enters that service or web, it will remain identified, facilitating its navigation without having to return to identify This functionality can be suppressed if the user presses the “Exit” functionality, so that this Cookie is deleted and the next time it enters the web the user will have to log in to be identified.
    • Check if the user is authorized to access certain services, for example, to participate in a contest.
    • Additionally, some services may use third-party connectors such as Facebook, Twitter or Google. When the user registers in a service with credentials of a social network or identification system of third parties, authorizes him to keep a persistent cookie that remembers his identity and guarantees access to the web until it expires. The user can delete this cookie and revoke access to the website through social networks or third-party identification system updating their preferences in the social network specified.

    You can get more information about cookies and their use at www.aboutcookies.org .

    Type of cookie Description Usage examples Third party services
    Techniques Are those that allow the user to navigate through a web page, platform or application and the use of different options or services that exist in it.
       

    • such as, for example, storing contents for the dissemination of videos or sound or sharing content through social networks.
    Geolocation These Cookies are used to store geolocation data of the computer or device to offer you more suitable contents and services.
       

    • Contents adjusted to the country, city, language, etc.


    Personalization Allow the user to specify or customize some characteristics of the general options of the web page.
       

    • The preferred language by the user,

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    • the number of search results you want displayed per page,

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    • if you want Google’s SafeSearch filter enabled,

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    • the type of browser through which you can access

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    • volume options in videos, preferred by the user
    Registration Registration cookies are created when you register or when you log in to our website.
       

    • You can stay authenticated even if you close the browser, so when you return you will still be identified unless you log out or log out.

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    • To access certain areas of our web portals, for example to download a template.
    Analytics These Cookies collect information from your browsing experience on our web portals in a totally anonymous way. – We can count the number of visitors to the page or the most viewed content.
    • We can know if the user that is accessing is new or repeat visit.

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    • That information can help us improve navigation and give you a better service.
    Advertising These Cookies collect information about the ads shown to each anonymous user in the web portals. – Adapt advertising to the type of device from which the user is connecting.
       

    • Provide ads managed through third parties (“Ad-servers”) that are displayed on the page in real time.

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    • Know information about the results of campaigns such as the number of clicks, duration, frequency of viewing, etc.

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    • Offer you advertising of interest based on your browsing habits.

    How to disable Cookies in the most used browsers:

    • Chrome:Settings → Show advanced options → Privacy → Content settings.
      For more information, you can check Google support or browser Help.
    • Internet Explorer: Tools → Internet Options → Privacy → Configuration.
      For more information, you can consult Microsoft support or browser Help.
    • Firefox: Tools → Options → Privacy → History → Custom Settings.
      For more information, you can check Mozilla support or browser Help.
    • Safari: Preferences → Security.
      For more information, you can check Apple support or browser Help.